There is no way around it, the fashion industry is inherently bad for the environment. 

There are a multitude of environmental impacts that are important to consider when taking part in the fashion industry. We commit to continuously educating ourselves on the fashion industry. Our aim is to create a space that allows consumers the opportunity to explore, learn and ask questions without judgement. 

  1. Fashion production is a major contributor to carbon emissions, accounting for approximately 10% of humanity's total carbon emissions.
  2. The fashion industry is responsible for water scarcity as it dries up water sources and contributes to water pollution through the use of toxic chemicals and wastewater discharge.
  3. A staggering 85% of all textiles end up in landfills each year, resulting in a massive amount of waste.
  4. Washing clothes that contain synthetic fibres, such as polyester, acrylic and nylon releases microplastics into the ocean, with thousands of bits of plastic being generated.
  5. The fast fashion cycle perpetuates consumption and waste, exacerbating the environmental impact of the fashion industry.

It is crucial to acknowledge and address these environmental challenges. By promoting sustainable practices, reducing waste, and advocating for responsible fashion choices, we can work towards minimising the fashion industry's impact on the environment. Join us in making a difference.


  1. World Economic Forum. "Is fashion bad for the environment?" read here

  2. Sigmaearth. "The Fashion Industry’s Environmental Impact: Everything You Need To Know" read here 

  3. UNEP. "The environmental costs of fast fashion" read here